Marketing Ideas

Ideas to get customers into the store

Offer pre-potted plants or DIY planting kits for added value.

Charge a participation fee and include a small plant or seed packet as a takeaway.

Include interactive elements like planting demonstrations or tastings of grown produce.

Partner with local chefs to host a dinner featuring local ingredients (work with someone local who grows the produce).

Host seasonal events like a spring plant fair, fall harvest festival, or holiday wreath-making workshop.

Highlight the community effort through social media and local press.

Create a subscription box featuring seasonal plants, seeds, or gardening tips. (almost like a wine of the month).

Partner with local organizations or schools to plant trees for every certain amount of money raised or plants sold. Customers can sponsor a tree in their name or as a gift.

Pre-Sales Calendar Ideas....

Here’s a year-round pre-sale promotion calendar with a unique theme or focus for each month to keep customers engaged and excited:

January: ‘New Year, New Growth’

  • Theme: Kickstart the year with indoor plants and gardening resolutions.
  • Promotion Ideas: Discounts on houseplants, pots, and indoor gardening kits. Offer a ‘Plant
    Parent Starter Pack’ and bundle.

February: ‘Love Grows Here’

  • Theme: Valentine’s Day and love-themed plants.
  • Promotion Ideas: Discounts on heart-shaped plants (like Hoya kerrii) or red/pink flowering plants. Offer ‘Couples Planting Kits’ or ‘Gift a Plant’ deals.

March: ‘Spring into Gardening’

  • Theme: Celebrate the start of spring and outdoor planting season.
  • Promotion Ideas: Pre-sale on seeds, bulbs, and soil. Offer discounts on gardening tools and starter kits for beginners.

 

Contact for more ideas throughout the year!